In Spring 2011 (March 7th – April 14th) we delivered a major, network-wide campaign to raise awareness of the signs and symptoms of bowel and lung cancer. 

Our Early Diagnosis Saves Lives campaign was one of the first in the country and helped influence the Department of Health’s  ‘National Awareness and Early Diagnosis Initiative’ (NAEDI).  This is an ongoing programme and a key part of the Government’s strategy Improving Outcomes: A Strategy for Cancer which includes the call from Professor Sir Mike Richards, National Clinical Director, to save 5,000 lives a year through early diagnosis and awareness of signs and symptoms.

As well as explaining the main symptoms of bowel and lung cancer, the campaign urged people to go to their GP if they had any of them as soon as possible.

We partnered with two national charities to help us get the important messages across: Beating Bowel Cancer and The Roy Castle Lung Cancer Foundation.  This gave us a great opportunity to share experiences and skills as well as widening the reach of the campaign through other routes – like local employers.

See lots more information about the campaign – including localised cancer data, campaign materials and information on our charity partners.

Page last edited: 10 February 2012